The sentiment within the ranks at Apple is that today’s news is almost too good to be true. People had given up hope that Dye would ever get squeezed out, and no one expected that he’d just up and leave on his own. (If you care about design, there’s nowhere to go but down after leaving Apple. What people overlooked is the obvious: Alan Dye doesn’t actually care about design.)
Putting Alan Dye in charge of user interface design was the one big mistake Jony Ive made as Apple’s Chief Design Officer.4 Dye had no background in user interface design — he came from a brand and print advertising background.
It’s rather extraordinary in today’s hyper-partisan world that there’s nearly universal agreement amongst actual practitioners of user-interface design that Alan Dye is a fraud who led the company deeply astray.
This is exciting news for design at Apple but damn Gruber did not mince words here.












































