I like this quote from the Gurman article:
There may be lessons here from the Apple Watch. When that product debuted, it wasn’t clear why someone would need it. The watch was more of a novelty item or fashion accessory that could receive digital love taps from other users. Then Apple refocused on health, fitness tracking and communication, and the appeal was much clearer.
Perhaps Apple could do something similar with the Vision Pro. Rather than being a jack-of-all-trades, the headset could concentrate on video watching, FaceTime and serving as a Mac external monitor.
The company should abandon the idea that people are going to fall in love with third-party apps (something that hasn’t happened with the watch or Apple TV) or that the Vision Pro needs to be a full-fledged computer.
That could help Apple refine its sales pitch, at least until the more mainstream products are ready.
Having a more focussed product is 100% what's needed. Otherwise it's going to be a potential failure for Apple.